Lucozade Energy Zero Sugar Grafruitti

Lucozade is an iconic British brand with a long history in the energy and sports drink market. Originally created in 1927 by William Owen, a chemist from Newcastle, it was first called 'Glucozade' and intended as a source of energy for those suffering from common illnesses. Over the decades, it evolved from a medicinal aid into a major sports performance and energy brand.

In 2013, the Lucozade brand was sold by GlaxoSmithKline to the Japanese beverage giant Suntory Holdings. Today, Lucozade is managed under the Suntory Beverage & Food Europe division. The production for the UK and European markets is primarily centered at the Royal Forest Factory in Coleford, Gloucestershire, which has been the home of Lucozade manufacturing for over 60 years. The 'Grafruitti' variant shown in the image represents a modern flavor extension focusing on zero-sugar consumer trends while maintaining the brand's signature taste profile.