Al'Fez Lebanese Flatbread

Al'Fez is a specialist brand specializing in Middle Eastern and North African cuisine. The brand was founded in 1998 by Samer Al-Fez in London, England. It started as a small range of products designed to bring the authentic flavors of the Levant and North Africa to home cooks in the Western market.

In 2019, the brand was acquired by Associated British Foods (ABF), a global food and retail group. Since then, Al'Fez has expanded its international footprint significantly, becoming a staple in the international food aisles of major supermarkets. While the brand is British in origin, its products, including the flame-baked flatbreads, are primarily produced within the United Kingdom using modern bakery facilities to replicate traditional textures.

The ultimate owner, Associated British Foods, is a multinational company headquartered in London and listed on the London Stock Exchange. It manages Al'Fez under its 'Grocery' division, which also includes other notable household names, ensuring the brand maintains its premium positioning in the world food market.