Made O'Meter
Discover where a brand or product originates
H&M, or Hennes & Mauritz, is a global powerhouse in the fast-fashion industry. Founded by Erling Persson in 1947 in Västerås, Sweden, it began as a women's clothing store called 'Hennes'. After acquiring the hunting apparel retailer Mauritz Widforss in 1968, the brand expanded into menswear and was renamed Hennes & Mauritz.
While the brand is deeply rooted in Swedish design and corporate identity, its manufacturing is highly globalized. H&M does not own any factories; instead, it works with hundreds of independent suppliers primarily located in Asia and Europe. Major production hubs include Bangladesh, China, Cambodia, and Turkey. This extensive supply chain allows the brand to maintain a high volume of inventory and rapidly adapt to changing fashion trends.
Today, the brand is the flagship of the H&M Group, which remains headquartered in Stockholm, Sweden. The founding Persson family still maintains a significant controlling interest in the company. The group has expanded to include several other distinct brands like COS, Monki, and Weekday, solidifying its position as one of the largest fashion retailers in the world.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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