Fairglobe Way To Go! Salted Caramel Milk Chocolate

Way To Go! is a sustainable private label brand launched by the German retail giant Lidl under its Fairglobe umbrella. The product was developed in cooperation with Fairtrade and Kuapa Kokoo, a cocoa farmers' cooperative in Ghana. The brand's origin is rooted in Germany, aimed at providing ethically sourced chocolate that guarantees living wages for farmers and fully traceable cocoa beans.

While the cocoa is sourced from Ghana, the final manufacturing and processing into chocolate bars typically occur in Germany at Solent GmbH & Co. KG, which is a production company belonging to the Schwarz Group. The ultimate owner of the brand is Lidl (Schwarz Group), a German multinational discount retail chain based in Neckarsulm. This brand highlights a commitment to human rights and environmental forestry within the chocolate supply chain.