Hatsune Miku / Vocaloid

Hatsune Miku is a virtual idol and the most famous face of the Vocaloid software franchise. Originally developed as a singing voice synthesizer, the character has evolved into a global cultural phenomenon, featuring in concerts as a CG projection, video games, and extensive merchandising. The character's signature design includes long turquoise twin-tails and a futuristic school-style uniform.

While the software itself is digital, physical merchandise such as figurines, apparel, and games are primarily manufactured in Japan, though global distribution often involves production facilities in China and other southeast Asian countries. The brand is deeply rooted in fan-created content, which has allowed it to maintain relevance for nearly two decades.