Blue Moon Belgian White Wheat Ale

Blue Moon is a globally recognized Belgian-style wheat ale that has played a significant role in the expansion of the craft-style beer market. Originally launched in 1995, the beer was developed by head brewmaster Keith Villa at the Sandlot Brewery at Coors Field in Denver, Colorado. The brand is famous for its unfiltered appearance and its signature serving ritual of being accompanied by an orange slice to enhance its citrus notes.

While the brand maintains an image of a boutique craft brewery, it has transitioned into a major international label. Production occurs primarily in large-scale facilities across the United States, such as in Golden, Colorado, and it is also brewed internationally to serve local markets in regions like Europe and Canada. This widespread availability is supported by the massive distribution network of its parent organization.

Today, the brand is owned by Molson Coors Beverage Company, a multinational corporation formed by the merger of Canadian and American brewing giants. Within the Molson Coors portfolio, Blue Moon is often managed under its craft and specialty import divisions, such as Tenth & Blake Beer Company in the United States, allowing it to maintain its distinct identity while leveraging the resources of one of the world's largest brewing companies.