Maribel Peanut Butter (Pindakaas)

Maribel is a private-label brand exclusively developed for and sold at Lidl supermarkets. It is particularly well-known in European markets like the Netherlands and Belgium for its range of breakfast spreads, including jams, honey, and peanut butter.

While the brand itself is German in origin through its parent company, Maribel peanut butter products sold in Northern Europe are typically manufactured in the Netherlands, a country with a deep-rooted historical expertise in peanut butter production. The product is valued for offering high-quality ingredients, such as 100% peanut variants, at a competitive discount price point.

As a private label, the ultimate ownership lies with the Lidl Stiftung & Co. KG. The brand does not exist as an independent entity but serves as a strategic house brand for the retailer, ensuring supply chain efficiency and localized production sources across Europe.