Fat bastard Merlot

Fat bastard is a internationally recognized wine brand that originated in France during the late 1990s. The brand was created through a partnership between British wine entrepreneur Guy Anderson and French winemaker Thierry Boudinaud. The name famously originated from a tasting session where Boudinaud used the English expression to describe a particularly full-bodied wine that had been left on its lees, exclaiming it was a 'fat bastard.'

The brand quickly gained popularity in the United Kingdom and the United States due to its irreverent name and approachable style, helping to demystify French wines for a broader audience. While the brand has global reach, the grapes are primarily sourced and the wine is produced in the Languedoc-Roussillon region of Southern France.

Today, the brand is owned by Gabriel Meffre, a prominent winery based in Gigondas, France. Gabriel Meffre is a major player in the Rhône Valley and Languedoc wine sectors, focusing on sustainable viticulture and established distribution networks across more than 50 countries.