Understatement Apparel

Understatement is a Swedish lingerie brand founded by Marie Stolt and Maria Lager in late 2017. The brand was established with the goal of redefining traditional intimates by focusing on comfort, functionality, and body positivity, moving away from restrictive padding and underwires.

Based in Stockholm, the company emphasizes sustainable and ethical manufacturing practices. Their production is primarily centered in Europe, specifically in a female-owned factory in Latvia, which ensures high labor standards and quality control. Understatement has quickly grown from a local Nordic startup into an international brand, known for its minimalist Scandinavian design and inclusive marketing.