Diesel 2023 D-Finitive Regular Jeans

Diesel is a globally recognized lifestyle brand founded in 1978 by Renzo Rosso in Molvena, Italy. Originally established with the vision of creating the world's most innovative denim, Diesel became the flagship brand of the OTB (Only The Brave) Group. The brand is celebrated for its provocative marketing and 'alternative' approach to luxury fashion.

While Diesel's design and creative direction remain centered in Breganze, Italy, its manufacturing is distributed globally. Most high-end and artisanal denim pieces are produced in Italy, but the company also utilizes production facilities in countries such as Tunisia, Romania, and Morocco to manage its extensive global supply chain. The D-Finitive series specifically incorporates sustainable materials like hemp and laser-based distressing techniques to reduce environmental impact.

Diesel remains under the private ownership of the OTB Group, an international fashion conglomerate that also owns luxury brands like Maison Margiela, Marni, and Viktor&Rolf. Under Renzo Rosso’s leadership, the group continues to focus on 'brave' design and premium craftsmanship, maintaining Diesel's position as a leader in the premium denim market through the 2020s.