Lovena Aqua Resistant Plaster

Lovena is a private label brand primarily associated with Salling Group, one of Denmark's largest retail groups. The brand focuses on providing affordable, high-quality personal care and hygiene products, such as plasters, cotton pads, and basic skincare.

Products under the Lovena brand are manufactured by third-party suppliers, which can lead to production occurring in various countries across Europe and Asia depending on the specific product batch and sourcing strategy. As a private label, it is managed directly by Salling Group to compete with major international personal care brands within their own supermarket chains like Netto, Føtex, and Bilka.