Zeroh! Sugar-Free Squash

Zeroh! is a popular brand of sugar-free concentrated beverage, commonly known as 'saft' in Scandinavia. It was developed to meet the growing consumer demand for zero-calorie, high-flavor drinks that contain no artificial colors. The brand is particularly noted for its wide variety of exotic flavor combinations that distinguish it from traditional berry-based cordials.

The product is produced by Lerum, a historic Norwegian family-owned company based in Sogndal. Lerum has been a cornerstone of Norwegian food production since its founding in 1907. Today, the brand remains under the ultimate ownership of the Lerum family, who continue to manufacture the drinks in Norway, maintaining their heritage as a leading producer of jams, juices, and squashes.