Rituals The Ritual of Sakura Ultra Nourishing Shower Oil

The Ritual of Sakura Ultra Nourishing Shower Oil is a premium body care product from the lifestyle brand Rituals. Founded in 2000 by Raymond Cloosterman in Amsterdam, the brand was built on the philosophy of transforming daily routines into meaningful moments by creating products inspired by ancient Eastern traditions. The Ritual of Sakura line specifically focuses on the Japanese ceremony of Hanami, celebrating the fleeting beauty of the cherry blossom.

Rituals operates as a B-Corp certified company, indicating high standards of social and environmental performance. While the brand is quintessentially Dutch in its corporate origin and headquarters, its manufacturing takes place primarily within Europe to serve its significant international presence. The company remains privately held, with its founding leadership maintaining a significant stake while expanding its global footprint across more than 36 countries through standalone boutiques and high-end department stores.