Merrell hiking boots and outdoor footwear

Merrell is a globally recognized brand specializing in high-performance outdoor footwear and apparel. The brand was founded in 1981 in Vermont, USA, by Randy Merrell, Clark Matis, and John Schweizer. It quickly became famous for its custom boots and the introduction of the Moab (Mother of All Boots) line, which is still a cornerstone of the outdoor industry today.

While the brand maintains its American design heritage, its manufacturing is distributed across multiple countries to meet global demand, primarily in regions known for footwear production such as Vietnam, China, and Indonesia.

In terms of ownership, Merrell was acquired by Wolverine World Wide in 1997. Wolverine World Wide, headquartered in Rockford, Michigan, is a major global marketer and licensor of a diverse range of footwear and apparel brands. Merrell remains one of its most profitable and influential subsidiaries, leading the market in hiking and outdoor lifestyle products.