ATE Brake Pads and Discs

ATE is a historic German brand that has become a global leader in automotive braking systems. Founded by Alfred Teves in 1906, the company initially provided essential components for the burgeoning German automotive industry. Over the decades, ATE revolutionized the market with innovations such as hydraulic brakes and anti-lock braking systems (ABS), establishing a reputation for high-performance and safety-critical components.

Today, ATE operates as an integral brand under the umbrella of Continental AG. While its engineering roots and headquarters remain firmly in Germany, manufacturing is distributed globally across numerous Continental production sites in Europe, Asia, and the Americas to serve the international automotive aftermarket and original equipment manufacturers (OEM). The brand is recognized for its strict quality standards, ensuring that parts produced in various locations meet the same rigorous German engineering specifications.