Salling FRI Sunscreen Lotion SPF 50

Salling FRI is a dedicated private label brand owned by the Salling Group, Denmark's largest retailer. The specific product shown is a fragrance-free (0% parfume), water-resistant sunscreen lotion providing high UVA and UVB protection (SPF 50).

The Salling FRI range is specifically designed for consumers with sensitive skin or allergies, often carrying certifications like the Nordic Swan Ecolabel and the AllergyCertified label. While Salling Group manages the branding and distribution, the actual production is typically handled by specialized Danish contract manufacturers such as Allison A/S or similar providers who adhere to strict Nordic safety and environmental standards. The brand represents a significant part of the Danish retail landscape, offering hypoallergenic alternatives to major international cosmetic brands.