Made O'Meter
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Founded in 1981 in Vermont, USA, Merrell has established itself as a global leader in outdoor performance gear. The brand was the brainchild of Randy Merrell and former ski executives Clark Matis and John Schweizer, who sought to create a high-performance, affordable hiking boot. Since its inception, Merrell has evolved from a boutique custom bootmaker to an international household name, famous for its Moab hiking series and the iconic Jungle Moc slip-on.
While the brand maintains its creative and engineering roots in the United States, its manufacturing operations are global. Production primarily takes place in Southeast Asian countries, including Vietnam, China, and Cambodia, to leverage specialized specialized footwear manufacturing infrastructure. The brand is currently owned by Wolverine World Wide, Inc., a major footwear conglomerate that oversees its global distribution and research developments.
Today, Merrell emphasizes both performance and lifestyle, expanding into apparel and minimalist 'barefoot' technology. As a subsidiary of Wolverine World Wide, it benefits from a massive global supply chain while maintaining a distinct identity focused on getting people outdoors.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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