Ben's Original (formerly Uncle Ben's) Ready Rice

Uncle Ben's, now known as Ben's Original, is a historic brand of parboiled rice and other related food products. The brand's origin dates back to the early 20th century in the United States, utilizing a unique parboiling process developed by British chemist Erich Huzenlaub and American businessman Forrest Mars Sr. This process helped the rice retain more vitamins and nutrients while reducing cooking time.

In 2020, the brand underwent a significant transformation, rebranding to 'Ben's Original' to move away from racial stereotypes associated with its previous name and imagery. Despite these changes, the product remains a staple in the global market, known for its convenience and variety of flavors.

Today, the brand is part of the extensive portfolio of Mars, Incorporated. While a significant portion of its production for the North American market takes place in Mississippi, USA, the brand maintains a global manufacturing footprint with facilities in the UK and Europe to serve international consumers.