Cien Anti-Schuppen Shampoo Classic

Cien is the primary private-label brand for personal care and beauty products exclusively distributed by the German discount supermarket chain, Lidl. The brand offers a wide range of hygiene and cosmetic items, including the Anti-Schuppen (Anti-Dandruff) Shampoo Classic shown here.

While the brand was developed in Germany to represent Lidl's value-driven personal care line, production is decentralized across several European manufacturers to optimize logistics. Many of these products are manufactured in Germany through partnerships with specialized cosmetic labs, while others may be sourced from across the European Union depending on regional supply chains.

Ultimately, Cien is owned by the Schwarz Group, a massive multinational retail group based in Neckarsulm, Germany. The Schwarz Group is one of the largest retailers in the world, also owning the Kaufland hypermarket chain. As a private label, Cien products are managed directly by Lidl Stiftung & Co. KG.