Made O'Meter
Discover where a brand or product originates
El Tequito is a prominent private label brand exclusively developed and sold by the German discount supermarket giant Lidl. The brand was created to provide consumers with a range of Mexican-inspired products, including salsas, tortilla chips, taco shells, and ready meals, at competitive price points.
While the branding evokes Mexican heritage, the products are typically manufactured in Europe to service Lidl's vast distribution network across the continent. Ownership rests entirely with the Schwarz Group, the multinational retail group that operates Lidl and Kaufland. As a private label, development and quality control are managed by Lidl’s corporate international divisions, ensuring consistency across their global retail locations.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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