Dixan 4-in-1 Liquid Detergent

Dixan is a prominent laundry detergent brand with deep roots in Europe, specifically established in 1959 by Henkel. It was famously introduced as the first detergent designed specifically for automatic washing machines. The brand has maintained a strong market presence in Southern European countries like Spain and Italy, known for its iconic fox mascot, which symbolizes 'smart' cleaning.

Today, the brand is part of Henkel's Laundry & Home Care portfolio. While the brand originated in Germany, its manufacturing is distributed across multiple facilities throughout Europe to serve regional markets efficiently. Henkel, the ultimate parent company, is a global leader in consumer goods and industrial chemicals, headquartered in Düsseldorf, Germany. In the Spanish market, the brand is managed through the local subsidiary Henkel Ibérica.