On Running Cloudsurfer shoes

The image features the Cloudsurfer model from the brand On, often referred to as On Running. Founded in Zurich, Switzerland, in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann, the brand revolutionized the athletic footwear market with its patented CloudTec cushioning technology. Originally designed to provide a 'soft landing and explosive takeoff,' the brand quickly expanded from a specialized triathlon shoe into a global lifestyle and performance powerhouse.

While the brand's heart and design headquarters remain in Switzerland, manufacturing is primarily outsourced to high-quality partner factories in Vietnam and Indonesia to support global demand. On Holding AG is a publicly traded company on the New York Stock Exchange, with significant early backing from tennis legend Roger Federer, who is also a minority shareholder and active design collaborator. The brand continues to grow as a premium leader in the sports apparel and footwear sector.