Auchan Herbal Toothpaste

Auchan Herbal is a private-label toothpaste offering from the French retail giant Auchan. As a store brand product, it is designed to provide a more affordable alternative to global brands like Colgate or Oral-B while maintaining quality standards. The formula typically features herbal extracts and fluoride for comprehensive oral care.

The manufacturing of Auchan's private label personal care items is decentralized, often contracted to specialized manufacturers across various European countries like Spain, France, or Italy, depending on the specific supply chain for the region where it is sold. The brand is owned by the Mulliez family through the Auchan Retail entity, headquartered in Croix, France.