Capri-Sun Orange drink

Capri-Sun is an iconic juice drink brand recognized globally for its unique stand-up foil pouch and straw. Originally launched in 1969 in Eppelheim, Germany, it was created by Rudolf Wild. The brand quickly became a staple in school lunches and for on-the-go consumption due to its convenient packaging.

While the brand originated in Germany, its manufacturing is highly decentralized. Capri-Sun is produced in numerous countries worldwide to serve local markets efficiently. In Europe, production is largely managed by Capri Sun Group Holding AG, while in North America, the brand is manufactured and distributed through licensing agreements with major beverage corporations. The ultimate ownership remains with the Wild family through their holding company based in Switzerland, continuing the legacy of its founder.