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Sapori e Idee is a premium private label brand owned by Conad, one of the largest retail chains in Italy. This specific product, 'Riso Integrale e Selvaggio' (Brown and Wild Rice), is a ready-to-eat meal cooked with steam and seasoned with Italian extra virgin olive oil.
The brand focuses on high-quality ingredients and traditional Italian culinary inspiration. As a Conad private label product, it is manufactured in Italy by selected suppliers to meet the cooperative's quality standards. The brand is deeply rooted in the Italian cooperative retail model, where local production and national distribution are closely integrated.
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