Pepsodent Baking Soda & Rosemary toothpaste

Pepsodent is an iconic brand in the oral care industry, originally founded in the United States in the early 20th century. The brand gained fame for its innovative formulas and marketing campaigns that emphasized tooth whitening and freshness. Over the decades, its ownership has shifted significantly through global acquisitions.

Today, the brand's footprint is split globally. While Unilever continues to own and market Pepsodent in many Asian and Nordic markets, the ownership of the brand in the United States and Canada was sold to Church & Dwight in 2003.

Manufacturing for Pepsodent products varies by region to meet local demand efficiently. For most European and Asian markets, production is centered in large-scale facilities across Asia, specifically Vietnam and India. The brand remains a household name in Northern Europe, where it is known for combining natural ingredients with traditional oral benefits like antibacterial action.