Feefo Review Platform

Brand Overview

Feefo is a prominent technology company that provides a software-as-a-service (SaaS) platform specializing in verified customer reviews and insights. Founded in 2010, the brand established itself by focusing on 'invite-only' feedback, ensuring that reviews are generated by genuine customers who have actually purchased a product or service. This commercial transparency has made it a preferred choice for thousands of retailers and service providers worldwide.

Origin and Manufacturing

The company was originally founded in the United Kingdom, where it maintains its primary operational and technological hub. As a digital product, its 'manufacturing' consists of software development, server infrastructure, and data processing, which are primarily managed from its headquarters in Heathfield and additional offices in London. This keeps the brand's core technical expertise and product evolution deeply rooted in the UK tech ecosystem.

Ownership and Market Position

Through a series of strategic expansions and investments, Feefo has evolved from a niche feedback tool into a comprehensive customer intelligence platform. In 2021, Feefo underwent a significant change in ownership when it was acquired by Totalmobile, a leading field service management software provider backed by the private equity firm Bowmark Capital. This acquisition aimed to integrate Feefo’s feedback capabilities with broader workforce and service management solutions, further solidifying its presence in the global enterprise software market.