Ariel Professional Color laundry detergent

Ariel is a major flagship brand of laundry detergents and cleaning supplies. Originally introduced in the 1960s, it gained fame for being the first detergent with stain-removing enzymes. It has evolved into a global household name, known for its iconic atom-like logo and high-performance formulas tailored for both domestic and professional use.

Today, Ariel is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand has its roots in the United Kingdom and Europe, its manufacturing is decentralized to serve various global markets efficiently. Products found in the Benelux and European regions are often produced in large-scale facilities in countries like France, Germany, or Egypt. The brand remains a leader in innovation, frequently updated with concentrated formulas and sustainable packaging solutions to meet modern consumer demands.