Argus Pils

Argus is a private-label beer brand specifically developed for the European discount supermarket chain Lidl. The brand was originally created in Spain to provide a budget-friendly yet quality pilsner alternative to mainstream commercial lagers.

Because Argus is a store brand, its manufacturing is decentralized. Depending on the specific European market where it is sold, the beer is brewed by various third-party contract breweries across the continent. Frequent production sites include breweries in Germany, France, Spain, and Poland. The brand is managed and owned by the Schwarz Group, the German multinational retail group that operates Lidl and Kaufland, maintaining its status as an exclusive house brand for their stores.