Neuburger Fein Aufgeschnitten

Neuburger is a premium Austrian meat specialty that is famously marketed with the slogan 'Sagen Sie niemals Leberkäse zu ihm' (Never call it Leberkäse). Although it shares some visual similarities with Leberkäse, it is made according to a distinct recipe using only beef and pork, without the addition of flour or artificial binders.

The brand was founded in the late 1940s in Ulrichsberg, Upper Austria, by the Neuburger family. It remains a family-owned business, maintaining a strong focus on traditional craftsmanship and local sourcing. The product is manufactured exclusively at their single production site in Ulrichsberg to ensure quality control. The brand has become a staple in Austrian supermarkets and is known for its high-quality standards, bearing the AMA quality seal, which confirms its Austrian origin and rigorous production oversight.