Swatch Sistem51 Irony watch

Swatch was founded in 1983 as a response to the quartz crisis, aiming to recapture the entry-level watch market for Switzerland. The brand is famous for its colorful plastic designs and simplified manufacturing processes.

The watch in the image is a Swatch Sistem51, which debuted in 2013 as the first mechanical movement with entirely automated assembly. Unlike traditional mechanical watches that require manual regulation, the Sistem51 movement is held together by a single central screw and features a 90-hour power reserve. Swatch remains a core brand of the Swatch Group, the world's largest watch conglomerate, and continues to manufacture its products exclusively in Switzerland to maintain the 'Swiss Made' label.