innocent Orange Juice with bits (Apelsin med fruktkött)

Innocent Drinks was established in 1999 by three friends in London, United Kingdom. The brand gained fame for its fresh smoothies and juices, marketing itself with a quirky, health-conscious identity and a commitment to sustainability. Their products, such as this orange juice labeled in Swedish, are popular across Europe.

While the company has British roots, the manufacturing process is distributed across Europe. Much of the bottling and blending takes place at their dedicated carbon-neutral facility named 'the blender' located in the Port of Rotterdam, Netherlands. This strategic location allows for easy transport of fruit and efficient distribution throughout the continent.

In terms of ownership, the brand underwent a significant transition when The Coca-Cola Company began investing in 2009. By 2013, Coca-Cola acquired nearly full ownership of the brand. Today, Innocent operates as a largely autonomous subsidiary under the global umbrella of the American multinational, maintaining its distinct branding while leveraging Coca-Cola's vast supply chain and distribution network.