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Project Fuerza is a digital collectibles platform that creates unique NFTs based on the bio-metric data of professional cyclists. The brand was founded to bridge the gap between high-level athletic performance and the digital art world, offering fans the opportunity to own a piece of a race's physical history—such as power output, heart rate, and speed—translated into visual art.
Owned and operated by its founding team in the United States, Project Fuerza provides exclusive real-world experiences tied to the purchase of these digital assets, including training rides and virtual meetings with world-renowned athletes like Geraint Thomas and Mark Cavendish. The company remains an independent digital entity focusing on the intersection of blockchain technology and professional sports.
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