TUI AG Travel Services

TUI AG, formerly known as Preussag AG, traces its history back to German industrial origins before transitioning into the world's leading integrated tourism group. The brand is synonymous with holiday packages, cruise lines, and aviation, operating globally across various holiday destinations.

Today, TUI operates as a publicly traded company on the Frankfurt Stock Exchange. While it has deep German roots and maintains its headquarters in Hanover, its ownership is diversified among international institutional and private investors. It operates a vertically integrated model, owning travel agencies, hotels, airlines, and cruise ships directly, ensuring a consistent brand experience across various stages of the travel journey.