TUI Reisen

TUI (Touristik Union International) is a global leader in the travel and tourism industry with a rich history rooted in Germany. Originally emerging from Preussag AG, a German industrial and mining company, the brand underwent a massive transformation in the late 1990s to pivot entirely toward the tourism sector. Today, it operates as a fully integrated tourism group, covering the entire vacation value chain.

The brand's reach is truly international, coordinating operations across various continents. TUI manages a vast portfolio that includes its own airlines, a fleet of cruise ships, and hundreds of hotels and resorts located in major tourist destinations worldwide. While the brand remains deeply synonymous with German engineering in travel logistics, its services are local to nearly every major vacation destination globally.

Corporate ownership of TUI is public, with the TUI Group (TUI AG) being listed on the Frankfurt Stock Exchange and the London Stock Exchange. The group maintains a diverse international shareholder base. Through its integrated model, TUI remains one of the most recognized and trusted names in the European leisure market, consistently expanding its digital presence and sustainable travel initiatives.