Pic's Peanut Butter Crunchy (No Salt)

Pic's Peanut Butter is a legendary New Zealand brand founded by Pic Picot in 2007. Originally starting as a small home-based venture in Nelson, Pic began making peanut butter in a concrete mixer after being disappointed with the quality of sugar-laden store-bought options. The brand has since grown from local farmers' markets to an international success story, exporting to various global markets including Australia, the UK, and the USA.

The product is manufactured at Pic's Peanut Butter World, a purpose-built facility in Nelson, New Zealand. Despite its global reach, the brand remains committed to its roots, using high-quality hi-oleic peanuts primarily sourced from Australia (Kingaroy) and South America. Even with its massive growth, it remains an independently owned family company, overseen by the founder and his family, maintaining a reputation for premium, natural ingredients without added emulsifiers or preservatives.