Terminus Marketing Software

Terminus (specifically the TerminusApp software) is a digital platform designed for marketers to manage UTM parameters and marketing attribution. It was developed to provide high-level consistency in marketing data across various digital campaigns. The software is primarily managed and developed within the United States, serving a global market of digital advertisers.

The brand is owned by Terminus Software, Inc., which has established itself as a leader in Account-Based Marketing (ABM) technologies. Over the years, the company has expanded its ecosystem through the acquisition of various tools and platforms to provide an end-to-end solution for B2B marketers. The platform's infrastructure is hosted on cloud services, making its 'manufacturing' or development origin primarily American-based.