Happy drink/yogurt

Happy is a popular probiotic yogurt drink brand primarily found in the Indonesian market. It belongs to the category of functional beverages, containing live lactic acid bacteria meant to support digestive health. The brand was established to provide an affordable and accessible nutritional drink option for local consumers.

The brand remains under the stewardship of its original parent company, PT Tirta Fresindo Jaya, which is a key division of the larger Indonesian conglomerate, Mayora Indah. The production is centralized within Indonesia to serve the domestic market and neighboring regions, ensuring freshness and compliance with local food safety standards.

Mayora Indah, the ultimate owner, is one of the largest fast-moving consumer goods (FMCG) companies in Southeast Asia. Based in Jakarta, the company manages an extensive portfolio ranging from biscuits and candy to coffee and beverages, maintaining a strong presence in over 100 countries worldwide while keeping its manufacturing roots firmly in Indonesia.