OLW Saltade chips

OLW (Old London Wasa) is a iconic Swedish snack brand specializing in potato chips, cheez doodles, and various savory snacks. The brand was originally established in 1967 as a joint venture between the Swedish company Wasabröd and the American snack company Borden Foods.

Today, OLW is the market leader for snacks in Sweden. Most of their potato-based products are manufactured at their facility in Filipstad, Sweden, using primarily Swedish-grown potatoes. The brand underwent significant ownership changes during the 2000s and is currently part of the Orkla Group, a leading Norwegian conglomerate that dominates the Nordic consumer goods market.