Made O'Meter
Discover where a brand or product originates
Steggles is one of Australia's most iconic poultry brands, widely recognized for its high-quality range of fresh and frozen chicken products. The brand's crumbed chicken nuggets are a staple in Australian households, known for containing no artificial colors or added preservatives and maintaining high standards in poultry production.
The history of Steggles dates back to 1919 when it was founded by Jack and George Steggle in New South Wales. For over a century, the brand has grown from a local operation into a nationwide household name. Today, the Steggles brand is owned by Baiada Poultry, a major privately owned Australian company that manages the entire production chain from breeding to processing to ensure consistency and quality. The brand remains deeply rooted in Australian agriculture, with its manufacturing operations and sourcing centered within Australia.
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