Action Popcorn Sweet & Salty

This product is the retailer-brand popcorn sold through Action, a leading European non-food discount retailer. Based on the barcode prefix (871), the product is sourced and managed from the Netherlands, where Action's global headquarters is located. These snacks are typically produced by private-label manufacturers specialized in confectionery and savory snacks for the European market.

Action was founded in Enkhuizen, Netherlands, and has grown into a massive retail chain across Europe. Since 2011, it has Been under the majority ownership of 3i Group, a British multinational private equity firm. While the brand is quintessentially Dutch in origin and operation, its ultimate financial control resides in the United Kingdom through its majority shareholders.