Maybelline New York SuperStay Matte Ink

Maybelline SuperStay Matte Ink is a global bestseller in the liquid lipstick category, known for its long-lasting, smudge-proof formula. The brand's origin dates back to 1915 in Chicago, where it was founded by Thomas Lyle Williams.

Today, Maybelline is a subsidiary of the French beauty giant L'Oréal. While the brand carries 'New York' in its name to honor its American heritage and inspiration, manufacturing occurs across various global locations, including facilities in France, the United States, and China, depending on regional distribution needs. The brand remains the top global cosmetics brand, benefiting from L'Oréal's extensive research and innovation infrastructure.