OLW Vitlök & Gräddfil Potato Chips

OLW (Old London Wasa) is a iconic Swedish snack brand originally founded in 1967 through a partnership between Wasabröd and the American company Borden Foods. The brand is a staple of Swedish 'Fredagsmys' (Friday night coziness culture). The product shown is a bag of 'Vitlök & Gräddfil' (Garlic & Sour Cream) flavor ridged potato chips.

Manufacturing primarily takes place at the OLW factory in Filipstad, Sweden, which has been the brand's production hub for decades. Today, OLW is owned by Orkla, a Norwegian industrial conglomerate that acquired the brand as part of its strategy to dominate the Nordic consumer goods market. Orkla continues to manage OLW under its Orkla Confectionery & Snacks Sweden division, ensuring the brand maintains its local Swedish heritage while benefiting from international corporate resources.