Semana Fabric Softener

Semana is a premium fabric softener brand recognized for its concentrated formulas and long-lasting fragrances. The brand was established in Bulgaria and has since grown into a leading regional player in the home care sector, particularly across Eastern and Central Europe. Its production is primarily centered in Bulgaria, utilizing advanced manufacturing facilities to ensure consistent quality and olfactory performance.

The brand is owned by Ficosota, a Bulgarian multinational company founded in 1994. Ficosota has successfully expanded Semana's presence to over 40 countries, positioning it as a competitor to global home care giants. The company maintains full control over the brand's research, development, and marketing, driving innovation in sustainable packaging and high-efficiency wash cycles.