Maxima Laundry Detergent

Maxima is a leading brand of laundry care products and household cleaners, known for its focus on high-performance fabric tech and specialized hygiene solutions. The brand has established a strong presence in the Middle Eastern and European markets, catering to consumers looking for concentrated formulas and specific solutions like anti-bacterial washing gels and sensitive skin-safe detergents.

The brand is manufactured and distributed by Sano, the largest manufacturer of household cleaning products in Israel. Sano produces the Maxima range locally, utilizing its extensive research and development centers to create formulas tailored for hard water conditions and diverse fabric types. Since its inception, the brand has remained under the ownership of its founding family-led enterprise, maintaining its identity as a flagship national brand with growing international exports.