Upfront Granola Reep Appel Kaneel

Upfront is a modern food brand founded in the Netherlands with a mission to eliminate 'hidden' ingredients and deceptive marketing in the food industry. By placing their ingredient lists and nutritional values prominently on the front of the packaging, they challenge traditional industry standards.

The Upfront Granola Reep (Granola Bar) is specifically manufactured in the Netherlands, focusing on simple ingredients such as oats, apple, and cinnamon. The brand remains an independent Dutch entity, owned by its original founders, who have built a strong direct-to-consumer presence and expanded into specialized retail locations across the Benelux region.