Ariel Gel / Ariel Bio Gel

Ariel is one of the world's most recognized laundry detergent brands, representing a major pillar of the household care industry. Originally launched in the European market in the late 1960s, it gained fame for being one of the first detergents specifically designed for automatic washing machines. The liquid 'Gel' or 'Bio Gel' format is a more recent innovation designed for high efficiency at lower washing temperatures.

The brand is a core asset of Procter & Gamble (P&G), an American multi-national consumer goods corporation. While the brand was developed for international operations, its manufacturing is decentralized. For the European and Middle Eastern markets, production is heavily concentrated in facilities located in France (Amiens) and the United Kingom, though P&G maintains a vast global supply chain with regional manufacturing hubs worldwide.

Ownership remains entirely under Procter & Gamble. The company continues to invest in the Ariel brand through sustainability initiatives, such as the 'Cool Clean' campaign, which promotes energy-efficient washing habits, ensuring Ariel remains a market leader in the laundry category through 2026 and beyond.