VELO Zero Nicotine Crispy Peppermint Pouches

VELO is a prominent global brand in the modern oral pouch category, originally known for its nicotine pouches. This specific product represented is part of their 'Zero Nicotine' expansion, designed to offer the sensory experience of traditional snus or nicotine pouches without any tobacco or nicotine.

The brand's history is rooted in Scandinavia, specifically Sweden, where the oral pouch tradition spans centuries. The brand was initially launched as 'Epok' and 'Lyft' before being rebranded globally as VELO to create a unified identity. Production for the European market is largely concentrated in specialized facilities in Hungary and Denmark to ensure consistent quality across the continent.

VELO is owned by British American Tobacco (BAT), one of the world's largest consumer goods companies. The brand represents a significant part of BAT's 'New Categories' portfolio, focusing on reduced-risk alternatives to traditional smoking. BAT operates from its headquarters in London, maintaining a vast global distribution network.