NOCCO Performance Drink

NOCCO, short for No Carbs Company, is a functional energy beverage brand that has rapidly achieved global recognition within the fitness and wellness industry. Launched in 2014, the brand distinguishes itself by offering sugar-free, BCAA-fortified drinks tailored specifically for athletes and health-conscious consumers.

While the brand is rooted in Swedish entrepreneurial spirit, its production is outsourced to specialized beverage manufacturing facilities, primarily located in Austria, to ensure high-quality carbonation and ingredient mixing. The brand is owned by Vitamin Well AB, a Swedish beverage powerhouse that manages a portfolio of health-oriented drink brands. Vitamin Well AB is currently backed by the private equity firm Bridgepoint, which facilitates its international expansion and market reach beyond the Nordic region.