Emoov

Emoov is a prominent British property technology (PropTech) brand that revolutionized the residential real estate market by offering a digital-first alternative to traditional high-street estate agents. Founded in 2010 by Russell Quirk and Ivan Ramirez, the company was established in London to provide homeowners with a more transparent and cost-effective way to list and sell their properties through technology-driven syndication and fixed-fee services.

Over the years, the brand has undergone significant transitions in ownership. Following a period of administration in late 2018, the brand was initially acquired by the Mashroom platform before eventually coming under the ownership of Griffin Property. As of 2024 and beyond, the brand is fully integrated into the Griffin Residential portfolio, maintaining its headquarters in the United Kingdom. While the 'product' is a digital service rather than a physical good, its operations and software development are primarily centered in the UK.